Rule One Proteins was founded in 2014 under the parent company Nutrivo, LLC – the brain trust of Tony Costello Sr. and his son,Tony Costello Jr. Tony Sr is one of the two founders of what is now known as Optimum Nutrition; yes I typed that right, the same company that used to have the best protein on the market. ) Brothers Mike and Tony Costello (Sr.), sold Optimum Nutrition to Glanbia Nutritionals in 2008 for $315 million. They both had intentions of walking away from the sports nutrition supplements industry entirely, but when Tony Sr had the opportunity to start Rule One, and create Rule 1 protein powder; it was something he couldn't pass up. So in creating the number one fitness supplement brand over 22 years, if they were starting over certainly they thought they could create a better version of protein then Optimum Nutrition Gold Standard Whey.
R1 LBS -HIGH-CALORIE WEIGHT GAIN FORMULA
The premise for R1 LBS is a simple one: to be BIG, you need to go BIG. With over 1,000 calories, a 200-gram complex carb blend, and 40 grams of protein from three types of whey, R1 LBS is large and in charge. In addition to a 5:1 carb to protein ratio, this calorie-packed formula provides added creatine, MCTs, and glutamine to help you achieve your most SIZEable aspirations.
• ZERO Creamers
• ZERO Spiking
• ZERO Soy Protein